Communication, B.A.

The Bachelor of Arts in Communication at ��Ĵ�ý University prepares students to become effective communicators, strategic thinkers, and leaders in today's media-driven world. Through a combination of communication theory and hands-on application, students develop skills in public speaking, digital communication, media writing, audience analysis, relationship building, and strategic messaging.

Customize your degree to fit your career goals by choosing from two concentrations:

· Human Communication – Focus on interpersonal, organizational, and group communication, leadership, conflict management, and relationship-building skills that are valuable across industries.
· Strategic Communication – Prepare for careers in public relations, digital media, marketing communication, branding, content creation, and organizational messaging.

Looking for flexibility? Students can also complete the Communication B.A. fully online, making it possible to earn a ��Ĵ�ý degree from anywhere. This option is ideal for working professionals, transfer students, and learners seeking a flexible pathway to graduation.

Through collaborative projects, presentations, internships, and applied coursework, students gain the communication, analytical, and leadership skills employers seek. Graduates are prepared for careers in public relations, marketing, media production, organizational communication, nonprofit leadership, human resources, and related fields.

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Career Outcomes

Graduates of the Communication BA program pursue careers that rely on strong writing, speaking, media, and interpersonal skills. Communication expertise is valuable across many industries including marketing, media production, corporate communication, public relations, and nonprofit leadership.

Public Relations Specialist – $67,000 (median)
Market Research Analyst – $68,000 (median)
Social Media Manager / Digital Marketing Specialist – $60,000–$85,000
Human Resources Specialist – $64,000 (median)
Advertising or Promotions Manager – $127,000 (median)
Media Producer / Content Creator – $65,000–$95,000

What You'll Study

Our academic catalog has detailed information about what you'll study, like courses, hours needed for completion, and other requirements.

How to Apply

You'll need certain documents and meet certain requirements in order to apply. Read about them on our admissions pages.

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Financial Aid and Scholarships

��Ĵ�ý University offers a range of financial aid options to help undergraduate students make their degree more affordable, including federal, state, institutional, and private funding. To get started, students must complete the Free Application for Federal Student Aid (FAFSA) using GovState's school code (009145). The FAFSA determines eligibility for grants, loans, work-study programs, and many scholarship opportunities.

Grants, including the Federal Pell Grant and the Federal Supplemental Educational Opportunity Grant (FSEOG), are awarded based on financial need and do not require repayment. Federal Direct Loans provide borrowed funds that must be repaid with interest after graduation.

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Get Involved

Communication students are encouraged to extend their learning beyond the classroom by joining professional organizations, participating in media production, and building leadership experience. In addition to the Govst chapter of Alpha Phi Omega, other groups you should learn about are,

National Communication Association (NCA)
The leading scholarly organization for communication studies. Students can access conferences, research resources, and professional development opportunities.

Public Relations Student Society of America (PRSSA)
A premier organization for students interested in public relations, strategic communication, and brand management. Members gain networking opportunities, leadership experience, and access to national competitions.

Society of Professional Journalists (SPJ)
Offers student memberships, regional conferences, and resources focused on ethical journalism and media careers.

National Association of Black Journalists (NABJ)
Supports students pursuing careers in journalism and media through mentorship, internships, and national conventions.

International Communication Association (ICA)
Provides access to global research networks and emerging scholarship in communication and media studies.